In the era of digital transformation, a well working team is oftentimes considered the most important factor for success. This holds true both for startups, as well as for the corporate world. At the same time, organizations, enabled by the latest technologies, strive to make data-driven decisions wherever possible. The goal is to find the right levers to achieve strategic company objectives with the least friction possible.

Digital transformation is not just about technology, it is also about the way in which employees engage with an organization. It offers great opportunities for competitive advantage and value creation, though it requires a corresponding transformation within the core of a business in return.

There is an urge to understand the complexity of the current labor market in terms of coexistence of various and different generations of employees. Generation Y, or Millennials, are continuously entering the workforce and, as widely discussed, companies that do not learn how to make career opportunities attractive for them will struggle.

"It also exerts a fundamental influence on the world inhabited by customers, consumers and employees alike."

If our community defines itself by the fact that the individual can develop him or herself, then it is necessary to ask: What is suitable for the individual? People are more individual than ever and strive to reach that which personally matches them. The management models used by many companies are however oriented towards the outdated concept that a company is like a pyramid and that an incentive scheme is necessary in order for employees to perform. But companies are not pyramids; instead they are process organizations.