Virtually every company has its own website and is represented on the Internet. Qualified professionals use these sources to inform themselves about companies and selectively choose where they want to work. However, 81% of companies do not know how they can positively come across as an employer to introduce themselves on social networks like Facebook, Twitter or Youtube (Deloitte).
Many managers feel pressured by this transparency, visibly exposed for any outsider to see, as if in a glasshouse.
Using Social Media to Attract Talent
Social media offers unlimited possibilities to bring your own corporate culture to the forefront, such as through offering real insight into the everyday workplace or in daily organization of employees in the HR field. In this way transparency functions not as exposure, but as representation.
Anyone looking at a glasshouse recognizes quickly that it has great potential: when one uses its advantages for the company, it is a place that can be used to cultivate great things, such as a greenhouse, and enhance management skills.
Incidentally, social media does not only create an external impact, it also strengthens the company’s awareness and the sense of belonging of its employees – they become the ambassadors of the working environment.
Your task? Be open:
- Use social media to your advantage and convey a positive impression of your company
- Take your time for the preparation and processing of posts
- Involve your employees
Each year, Deloitte brings you the “Global Human Capital Trends.” Over 3,300 companies from 106 countries are surveyed and the result is a comprehensive understanding of the most important trends and changes in the field of human resource management of the year. This year, there are 10 trends which you can read about here. But what do these trends mean concretely? What changes do they bring about and, especially, what benefit do they have for my company and how can I implement them?
Week by week we will take a deeper look at one of the trends and summarize the most important lessons for you.
10 Weeks – 10 Trends – Many Changes
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